125 trending sounds and formats for lifestyle brands, with example clips and how to use each one.
Lifestyle trends tend to repeat a few formats: day-in-the-life montages of ordinary routines, short reaction clips where a text overlay names a relatable situation, and voiceover commentary played over everyday footage. You do not need a new shoot for any of these; phone clips of your team, footage of the product in normal use, and unused clips from past shoots all work. Pick a trend whose premise matches something your product actually does, put your existing footage into that format, and write the overlay text about your customer's specific situation instead of a generic caption.
Turn a trend into an on-brand short from footage you already have.