Just Here For The Zipline

What is the Just Here For The Zipline trend?

An 8 second audio clip built around an accusatory "I feel like you're just here for the [thing]" line followed by a boom sound effect and a flat confirmation, ideal for calling out the one item, feature, or dish that's clearly the real reason someone showed up.

Origin

The line comes from Tim Robinson's Netflix sketch show I Think You Should Leave, where the character Ronnie flatly accuses someone of only being around for one specific reason. The sound picked up steam because of the boom effect that lands right after the accusation, which turns the joke into a two step reveal, first the callout, then a blunt confirmation that the accusation is true. It's been widely reused across dating and lifestyle content, including a lot of Love Island fan edits, which is likely where the association with the show comes from.

Great for

  • Calling out the one dish or menu item customers really come back for
  • A specific ingredient, topping, or feature that's the actual draw of a product
  • A side, dessert, or add on that quietly outshines the main thing being sold
  • Any moment a brand wants to humorously admit their most popular item overshadows the rest of the menu or lineup

Examples

  • I feel like you're just here for the beignets
  • I feel like you're just here for the garlic bread
  • I feel like you're just here for the happy hour margaritas
  • I feel like you're just here for the frosting

Turn a trend into an on-brand short from footage you already have.

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