A 9 second clip set to BABYMONSTER's "SUGAR HONEY ICE TEA," a 134 BPM confidence anthem whose title is a wink at the euphemism for "I'm the shit." Restaurant and food brands are riding it as a cheeky flex format for their best-selling summer drink or dish, letting the title do double duty as both the song reference and the literal iced tea callout.
BABYMONSTER released "SUGAR HONEY ICE TEA" as a YG Entertainment digital single on June 8, 2026, and the music video has already crossed 111 million views. The phrase reads as a playful spellout of a crude acronym, so K-pop fans latched onto it as slang for swagger, "I'm the sugar honey ice tea" means "I'm that good." Food and beverage creators picked it up specifically because the words literally spell out a summer drink, letting brands claim the confidence and the pun in one clip.
Turn a trend into an on-brand short from footage you already have.