BABYMONSTER "Sugar Honey Ice Tea" Summer Drinks

What is the BABYMONSTER "Sugar Honey Ice Tea" Summer Drinks trend?

A 9 second clip set to BABYMONSTER's "SUGAR HONEY ICE TEA," a 134 BPM confidence anthem whose title is a wink at the euphemism for "I'm the shit." Restaurant and food brands are riding it as a cheeky flex format for their best-selling summer drink or dish, letting the title do double duty as both the song reference and the literal iced tea callout.

Origin

BABYMONSTER released "SUGAR HONEY ICE TEA" as a YG Entertainment digital single on June 8, 2026, and the music video has already crossed 111 million views. The phrase reads as a playful spellout of a crude acronym, so K-pop fans latched onto it as slang for swagger, "I'm the sugar honey ice tea" means "I'm that good." Food and beverage creators picked it up specifically because the words literally spell out a summer drink, letting brands claim the confidence and the pun in one clip.

Great for

  • Iced tea or sweet summer drink reveal with a confident pour or garnish moment
  • Staff or founder reacting to a customer raving about the menu's best seller
  • Side-by-side of a basic drink versus the brand's upgraded version
  • New seasonal beverage drop teaser for restaurants, cafes, or bars

Examples

  • When customers ask why our iced tea slaps this hard, because we ARE the sugar honey ice tea
  • POV you ordered the regular sweet tea everywhere else and now you know better
  • Rating our new summer drink honestly, it's the sugar honey ice tea and I said what I said

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