35 trending sounds and formats for food & drink brands, with example clips and how to use each one.
Food and drink trends on TikTok right now run on a few repeating formats: close-up footage of food paired with a meme sound, a setup in text or audio that cuts to a dish as the reveal, and a line of relatable text over an everyday eating or drinking moment. Most of what these formats need is footage you already have: clean, well-lit shots of your product, plus clips of it being prepared or eaten. Post while the sound is still gaining traction: pick the format that matches your best clip, then add the trend's sound and a text overlay written in your customer's voice.
Turn a trend into an on-brand short from footage you already have.