"And you should know this too"
What is the "And you should know this too" trend?
Creators film themselves sharing an overhear, a confession, or an inside secret directly to camera, then turn to a second angle as if looping in someone who was left out, mirroring Pedro Pascal's "you should know this too" moment from Hot Ones. Brands use it to surface a product detail, an ingredient truth, or a behind-the-scenes fact that their audience did not know they needed.
Origin
The "And You Should Know This Too" trend is an audio trend rooted in a moment from the YouTube series Hot Ones, produced by First We Feast. On March 9, 2023, actor Pedro Pascal appeared as a guest and, at the 24:16 mark of the episode, turned to address a secondary camera (referred to as Camera 2) and delivered the line "You should know this too." The episode accumulated over 15.9 million views on YouTube. The clip went viral on TikTok in late January 2024. On January 31, 2024, TikToker @hey.its.sabbie posted the audio with the caption "when your friends dad involves you into the lecture," reaching over 7 million plays and 1.8 million likes within three weeks; that post is considered the first known memetic use of the clip. Creators adopted the sound to depict scenarios in which someone peripheral to a conversation gets unexpectedly pulled into information not directed at them. By February 21, 2024, the primary TikTok audio had been used in over 9,300 posts.
Great for
Founder talking-head to camera Product detail close-up with voiceover Behind-the-scenes process footage Two-person reveal (camera 1 to camera 2 cut)
Examples
The reason our serum absorbs so fast? We cold-press the hyaluronic acid at a lower temperature than every standard lab. And you should know this too. Our coffee bags are flushed with nitrogen before sealing. That is why the bag still smells like it just came off the roaster when you open it three weeks later. And you should know this too. We hand-pour every candle in batches of twelve because larger pours raise the wax temp and affect scent throw. And you should know this too.
Sources
Turn a trend into an on-brand short from footage you already have.
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