Beauty TikTok Trends
40 trending sounds and formats for beauty brands, with example clips and how to use each one.
Most beauty trends right now follow a few repeatable formats: a POV clip where a text overlay names a specific customer situation, a trending sound that supplies the joke or reaction while a product result plays underneath, and a before-and-after reveal cut to a beat in the audio. The footage requirements are small: a few seconds of someone applying the product, a close-up of the finished result, or a clean shot of the packaging is usually the entire video. Choose a trend whose premise matches something true about your product, shoot the clip vertically on a phone, keep it under ten seconds, and add the trend's audio and your overlay text.
Oh My Word We'll Have A LookA trend set to a gritty British sports announcer breathlessly shouting "oh my word, we'll have a loo…
Summer Paula AbdulA trend set to the intro of Paula Abdul's "Forever Your Girl," pairing bubbly late-80s pop with summ…
Netflix DocumentaryAn audio that mimics the opening of a Netflix documentary, all swelling dramatic violin strings unde…
Overcomplicated instructionsA snippet of a viral sketch where a fake board game's rules get explained with total deadpan serious…
I am so talented reactionA 6 second reaction clip of James Charles losing it over his own talent, "I am so talented, are you…
Instrumental Whimsical CoreA 7 second instrumental snippet of Lana Del Rey's "Yes to Heaven," layered with ambient nature sound…
Can't Get You Out of My Head Kylie MinogueAn 8 second flash-cut montage set to Kylie Minogue's 126 BPM disco-pop hit, built to accelerate from…
You need to learn how to say noA 7 second mock motivational voiceover that sets up a lesson about learning to say no, then subverts…
POV Breaking Up With MeAn 8.5 second clip of the deadpan breakup monologue from Whiplash, used as a POV trend where the spe…
Looking For My Waist SlayyyterA 7 second Slayyyter audio clip built around an exaggerated "looking for my ___ after ___" joke, ide…
Celebrity Best Dressed CompilationSet to a driving, copyright-free percussion track with sharp, distinct hits throughout, creators cut…
Tumblr Girls x RosesSet to a remix of Tumblr Girls x Roses that feels like a 2016 summer playlist, creators use 8 second…
Retro Instrumental Beauty RoutineSet to the instrumental of "I'm Wishing" from Snow White, creators layer the dreamy, wistful Disney…
Barbie Fairytopia TransformationSet to the dreamy harp melody from Barbie Fairytopia, creators open with a "watch me" overlay that p…
Natural vs effortSet to an audio clip where someone compliments the creator as "so naturally beautiful" or "your skin…
Things I do not feel guilty aboutCreators post aesthetically shot lifestyle footage with a text list of unapologetic personal choices…
Unfortunately I loveText-overlay confession trend synced to Bam Bam by Sister Nancy, where the creator lists things they…
No no no (Obsession)Creators pair this audio with text overlays or visuals that show someone faced with too many good op…
What does that have to do with me (Cassie from Euphoria)A clip-and-caption trend using audio or text of Cassie's iconic unbothered line from Euphoria. Creat…
Wait let me wipe my cameraA two-shot reveal format: start with a dull, unflattering, or low-effort clip of your product, then…
Love Me NotA general-use sound, no set text-overlay or structure. The mashup of Ravyn Lenae's 'Love Me Not' wit…
Born To Be A MermaidA fast-paced, rhythm-driven montage built on quick cuts and bold visual variety, timed to an energet…
"I left you alone for 5 minutes and you spent $873?”A two-line dialogue trend. The first text overlay reads "I left you alone for 5 minutes and you spen…
War is overCreators pair the John Lennon holiday anthem with a text overlay reading "THE WAR IS OVER:" followed…
JeopardyA comedic waiting or searching trend set to the "Think!" theme from the TV game show Jeopardy!, used…
"Your normal day is someone else's dream"An aspirational reframe format where the on-screen text reads "Your normal day is someone else's dre…
HopecoreHopecore is a short-form aesthetic built from montages of uplifting audio, soft text affirmations, a…
‘I do it anyways’A general-use audio trend with no set text-overlay format. Creators play it as a backing track behin…
I have the one and only 14k gold labubu…Creators hold up an object, pause, and deliver the audio's deadpan boast about owning a one-of-a-kin…
So what’s your vision for this room?A two-shot format where the first clip shows a bare or neutral space and the second reveals the same…
How life feelsA caption-and-b-roll trend set to a snippet of Sabrina Carpenter's "Go Go Juice" where creators writ…
Off-tune Charli XCXA playful confession trend using an intentionally off-key version of Charli XCX's "Boom Clap," where…
Oh my godA chaotic-excitement trend set to an audio clip from Bob's Burgers where a character repeats "oh my…
I have the shoppiesCreators use the audio clip of podcast host Liv Perez and Nikki Ogunnaike coining 'the shoppies' to…
Sorry I'm in girl therapyA voicemail-style audio trend created by TikTok creator Yaz (@yazghotb), featuring the phrase: "Sorr…
A little treatThe audio states "My toxic trait is that I think I deserve a little treat every time I leave the hou…
2026 ManifestationsCreators post a specific intention or wish for 2026, written as a direct declaration or addressed to…
"And you should know this too"Creators film themselves sharing an overhear, a confession, or an inside secret directly to camera,…
Flow StateCreators film themselves doing a hyper-specific mundane task under a caption that starts with "when…
“I Couldn’t Help But Wonder…” (SATC Spiral Sound)Creators borrow the SATC narrator device to frame an observation or spiral as if it belongs in a col…
Turn a trend into an on-brand short from footage you already have.