Example 10:07
View on TikTokKUWTK Can't eat this
Updated
What is the KUWTK Can't eat this trend?
A trend set to the KUWTK clip of Kourtney saying she can't eat something but marveling at how exciting it is to smell it. The overlay reframes that around anything you enjoy purely for the scent, like a perfume or candle. Reach for it when you want playful, relatable content celebrating something you love to smell but not consume.
Where did the KUWTK Can't eat this trend come from?
The sound comes from Keeping Up with the Kardashians, Kourtney delighting in the smell of a treat she says she can't eat. It surfaced around National Donut Day as a food bit, but it quickly widened: the "i can't eat this but how exciting is it to smell it" energy fits anything scent-forward. Beauty and fragrance brands especially took it, swapping the food for perfume, candles, or anything you enjoy nose-first.
What should brands post with the KUWTK Can't eat this trend?
- Perfume bottle spray or close-up
- Candle being lit or scent products styled together
- A good-enough-to-eat scented product (lotion, body mist, lip balm)
- Someone leaning in to smell a product with delight
Examples
- me with my kayali perfumes
- me every time i open a new candle
- me smelling this body mist like it's dessert
Turn a trend into an on-brand short from footage you already have.
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