22 trending sounds and formats for wellness brands, with example clips and how to use each one.
Wellness trends on TikTok reuse a few repeatable formats: a static or selfie shot with a text overlay that sets up a premise, short clips cut to a trending audio, and step-by-step routine demonstrations. To use them, a brand needs footage it likely already has: product close-ups, hands applying or using the product, and shots of the specific routine the product belongs to, such as a morning skincare counter or a post-workout kitchen. Pick a trend, keep its audio and overlay structure intact, and swap the brand's product into the premise the format sets up.
Turn a trend into an on-brand short from footage you already have.