Updated
A trend using the "ciaooo" drop from Esi Ann's viral audio, where a common misconception or bad take is shown in quotes, then dismissed the second the music blares. The overlay is a take the poster disagrees with, and the "ciao" waves it goodbye. Reach for it when you want confident wellness or fitness content that shuts down a myth your brand or philosophy pushes back on.
The sound comes from creator Esi Ann (@esiflows), whose viral audio built around a breezy "ciaooo" became TikTok shorthand for dismissing something and moving on. In the wellness and fitness space it turned into a myth-busting format: a limiting belief or bad take appears in quotes, then the "ciao" and the music drop wave it off entirely. The appeal is the confident kiss-off, no debate, just dismissing the misconception with style.
Turn a trend into an on-brand short from footage you already have.