4 trending sounds and formats for fitness brands, with example clips and how to use each one.
Fitness trends on TikTok lean on a few repeatable formats: voiceover rants layered over unrelated footage, before-and-after progress clips, and short reactions built around a single exaggerated line of audio. The rant and reaction formats run on footage a brand already has, like gym or product shots and customer clips, while before-and-after formats need paired footage from the same customer at two points in time. Pick a trend where the joke or claim lives in the audio rather than the visuals, lay it over 5 to 10 seconds of your footage, and add a caption that ties that joke or claim to your product.
Turn a trend into an on-brand short from footage you already have.