This instead of

Updated September 20, 2026

Example 10:07

What is the This instead of trend?

A trend set to The Killers' "Mr. Brightside," built around the overlay "this instead of crying about it," where "this" is a healthy coping choice tied to the brand. It reframes doing something good for yourself as the alternative to spiraling. Reach for it when you want relatable wellness or fitness content that positions your product as the productive outlet someone reaches for instead of falling apart.

Where did the This instead of trend come from?

This instead of

Updated September 20, 2026

Fitness Wellness Lifestyle

Example 10:07

View on TikTok

What is the This instead of trend?

Where did the This instead of trend come from?

"Mr. Brightside" by The Killers is a cathartic anthem that TikTok reaches for in moments of dramatic emotional release. The "this instead of crying about it" format channels that energy into a healthier choice: rather than spiraling over something, you redirect into a workout, a ritual, a productive outlet. The appeal is the relatable, slightly funny turn from breakdown to coping, set to a song everyone screams along to.