What should brands post with the Kinda chic to take care of yourself trend?

Soft, elevated self-care ritual b-roll The brand's product as part of a wellness or care routine Slow, intentional "taking care of myself" moments Calm, aesthetic footage with a glow-y, cared-for feel

Kinda chic to take care of yourself

Updated September 20, 2026

Wellness Lifestyle

Example 10:08

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What is the Kinda chic to take care of yourself trend?

A trend set to the Bella Hadid audio about being the best energy you can be for yourself and others, paired with the overlay "kinda chic to take care of yourself." It reframes self-care and wellness as effortlessly stylish, tied to the brand's product or ritual. Reach for it when you want aspirational, feel-good content that makes taking care of yourself with your product look chic.

Where did the Kinda chic to take care of yourself trend come from?

The audio is Bella Hadid speaking sincerely about wanting to be the best energy for herself and the people around her. It took off on TikTok as the sound of romanticized wellness and self-care, that quiet, chic commitment to looking after yourself. The "kinda chic to take care of yourself" overlay captures the vibe exactly: self-care reframed not as a chore but as something effortlessly stylish. The appeal is the aspirational calm.