What should brands post with the Ok I lied trend?

Cozy, aspirational b-roll of the product being enjoyed A slow list-building sequence, each shot matching an "i love" line Soft, warm lighting and intimate detail shots A romanticized "this is the good life" moment

Ok I lied

Updated September 20, 2026

Lifestyle Home & Decor

Example 10:06

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What is the Ok I lied trend?

A trend set to La Petite Fille de la Mer, built around the confession "ok i lied. i love staying home," followed by a list of everything you love about a cozy, peaceful moment. Each "i love ___" is tailored to the brand's world. Reach for it when you want warm, aspirational content that makes indulging in your product feel like pure contentment.

Where did the Ok I lied trend come from?

La Petite Fille de la Mer by Vangelis is a sweeping, ethereal instrumental that TikTok adopted for soft, romanticized "i love my life" moments. The "ok i lied, i love staying home" format flips a fake-out into a genuine list of small joys, each line naming something cozy and specific. The music makes an ordinary night in feel cinematic and profound. The appeal is the sincerity, stacking specific little pleasures until the whole feeling lands.