What should brands post with the First of the month lock in trend?

Fast montage of goals, routines, and aspirational moments The brand's product woven into a "locked in" lifestyle Quick cuts of getting ready, working, creating, achieving High-energy b-roll that builds toward the month ahead

First of the month lock in

Updated September 20, 2026

Lifestyle Aesthetic sounds / montages

Example 10:08

View on TikTok

What is the First of the month lock in trend?

A fast-cut motivational trend set to the intro of "Virginia Beach" by Drake, built around a "[month] lock in" overlay for first-of-the-month reset energy. Rapid b-roll of goals, routines, and the brand's world builds momentum. Reach for it when you want aspirational, high-energy content to kick off a month, tied to what your brand helps people do or become.

Where did the First of the month lock in trend come from?

The moody intro of "Virginia Beach" by Drake became a TikTok sound for locked-in, aspirational montages, its atmospheric build lending gravity to fresh-start energy. The "[month] lock in" format hits at the top of each month as a motivational reset: fast cuts of goals, routines, and the life you're building. The appeal is the momentum, a quick, cinematic burst that makes starting the month feel like the start of something bigger.