12 trending sounds and formats for aesthetic sounds / montages brands, with example clips and how to use each one.
Trends in this category usually take one of a few shapes: a short montage that builds from slow opening shots to fast cuts, a single scenic clip playing under a soft instrumental, or a text-on-screen statement over a slow close-up of the product. Most brands already have the footage this calls for: polished close-ups of your product, behind-the-scenes clips, packaging shots, and leftover footage from past shoots. Pull 5-10 of those clips, arrange them from calm to fast to follow the trend's pacing, and save your clearest product shot for the final seconds, since that is the frame viewers remember.
Turn a trend into an on-brand short from footage you already have.