The girls want...

Updated

What is the The girls want... trend?

A trend set to "Nice 'n' Easy" by Frank Sinatra, built around the line "the girls want ___" naming what the group is in the mood for. The smooth, classic vibe pairs with warm restaurant ambience and food shots. Reach for it when you want elegant, feel-good content that frames a meal out as exactly what the group came for.

Where did the The girls want... trend come from?

"Nice 'n' Easy" is a Frank Sinatra standard, all smooth, unhurried charm. On TikTok its relaxed lounge feel became the backdrop for soft, aspirational going-out content, and the "the girls want ___" format names the group's craving or plan. It works because the audio makes any meal feel like a classy little occasion, which is why restaurants and food brands reach for it over ambience and dish shots.

What should brands post with the The girls want... trend?

  • Warm restaurant interior or table ambience b-roll
  • Dish or drink landing on the table
  • Group of friends being seated or toasting
  • Slow pan across a full spread in soft lighting

Examples

  • the girls want breakfast for dinner
  • the girls want the whole dessert menu
  • the girls want a table for six and no rush

Turn a trend into an on-brand short from footage you already have.

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