Example 10:11
View on TikTokThat's my why
Updated
What is the That's my why trend?
A short trend set to the "glorious purpose" moment from Loki, built around naming one specific thing and declaring "that's my why." It turns a small obsession into a grand sense of purpose. Reach for it when you want dramatic, slightly tongue in cheek content that crowns your product as someone's entire reason for being.
Where did the That's my why trend come from?
The sound comes from Loki, tied to the character's grandiose insistence on his glorious purpose. TikTok lifted the swelling, self serious delivery and paired it with the "that's my why" format, where someone names a wildly ordinary craving or obsession and frames it as their life's mission. The humor is the mismatch between the epic audio and the everyday thing being declared, which makes it perfect for food and product brands.
What should brands post with the That's my why trend?
- Hero shot of a signature product or dish
- Slow, dramatic reveal or pour
- Close-up of the one item customers are obsessed with
- Product held up like it's being presented to the world
Examples
- chick fil a mac and cheese. that's my why.
- the last dumpling on the plate. that's my why.
- an ube matcha at 3pm. that's my why.
Turn a trend into an on-brand short from footage you already have.
More trends
Money can't buy happiness but can buy Chinese foodA sound of a British woman insisting that money can't buy the important things, then landing on the…
Behind every Chinese...A two-part trend that opens on 3 seconds of "Stacks From All Sides" by SKAI IS YOURGOD, then hard cu…
I love Chinese food songA trend set to "I Love Chinese Food" by Hmm That's Strange, a chant that builds from "i love chinese…
Canto Pop NostalgiaA trend set to a nostalgic old Cantopop song, built around the line "everytime i hear this sound i t…
Oh My Word We'll Have A LookA trend set to a gritty British sports announcer breathlessly shouting "oh my word, we'll have a loo…
What you bring to the tableA trend set to The Way I Are by Timbaland, built around the line "when they ask what you bring to th…
I was put on this earth toA trend set to Serenade of Secrets by Volodja Brodsky, built around the declaration "i was put on th…
Dead Wife TropeA trend set to the Do You Mind remix that plays on the cinematic "dead wife montage" trope, the wido…
Con Gái Miền Tây Viet FoodA trend set to Con Gái Miền Tây, built around a single line of relatable text about the very Vietnam…
Food TensionA trend for restaurants and food brands set to a slow, sensual saxophone meme sound, pairing sultry…