23 trending sounds and formats for humor brands, with example clips and how to use each one.
Most humor trends fall into a few repeatable formats: short skits that act out a relatable situation, reaction clips where someone responds on camera, and setups where the final shot makes your product the punchline. You do not need new footage for most of these; a clean product shot, a few seconds of your product in use, or a team member on camera covers nearly every format in this category. Pick the format that matches the footage you already have, keep the clip under ten seconds, and write one line of on-screen text that makes the joke clear even with the sound off.
Turn a trend into an on-brand short from footage you already have.