Do you know you have 30 minutes?

The phrase "Do you know you have 30 minutes?" originates from the VH1 reality dating series Flavor of Love, spoken by contestant Tiffany "New York" Pollard while urgently addressing a group of women ahead of a segment on the show. The moment resurfaced broadly through a YouTube compilation of Pollard's best moments posted February 24, 2017, which accumulated over 6 million views. The clip re-entered circulation as a TikTok audio trend in mid-August 2024, when user @qxintxnxx posted it on August 17, 2024, as a reaction video referencing the Love Island reality show. That video accumulated over 4 million plays and became the primary audio driving the trend. By early September 2024, over 165,000 TikTok videos had been created using the sound, with creators adopting the audio to caption stressful, time-pressured, or panic-spiral scenarios overlaid with on-screen text describing situations of sudden urgency or missed deadlines.

B roll

• "Went to Starbucks right before close"
• "When you lay down for a nap, remembered this trip cost two months salary, so you have to enjoy every second of it"