What should brands post with the Charli XCX "I think I'm going to die in this house" trend?

Text-overlay-only clip over moody b-roll Founder or team member straight-to-camera dread face Slow pan across a chaotic workspace or overflowing schedule Product demo gone wrong or an overwhelming to-do list

Charli XCX "I think I'm going to die in this house"

Updated August 2, 2026

Lifestyle Humor

Example 10:06

View on TikTok

What is the Charli XCX "I think I'm going to die in this house" trend?

Set to Charli XCX's gothic, dread-soaked track from the Wuthering Heights soundtrack, creators pair the audio with text overlays describing a situation they cannot escape, did not fully think through, or are suffering through in real time. The emotional register is theatrical dread, not humor. Brands use it to play up the relatable dread of running the brand.

Where did the Charli XCX "I think I'm going to die in this house" trend come from?

The trend is rooted in "House," a song by British pop artist Charli XCX featuring Welsh musician John Cale, released November 10, 2025, as the lead single from the official soundtrack of director Emerald Fennell's 2026 film adaptation of Emily Brontë's Wuthering Heights. Fennell approached Charli XCX in December 2024 to compose music for the project. The track features Cale's spoken-word contribution over gothic and industrial instrumentation, a departure from Charli XCX's previous electronic album Brat (2024). The closing lyric "I think I'm gonna die in this house" became the basis for the TikTok trend. Within one day of the song's upload, the first known trend uses appeared, with YouTuber Chrisbrockart pairing it with footage from the A24 film Hereditary and TikToker yjedittz using it with clips from the thriller series Yellowjackets. The format evolved from somber horror edits into an ironic, humorous structure where creators cut to the word "House," often in red text following a white caption, to dramatize mundane or mildly disappointing situations. The trend was documented as actively viral as of early January 2026.