What should brands post with the We have no money trend?

The specific product being bought, added to cart, or unboxed A "treat yourself" splurge moment on the brand's item Product haul or checkout footage The item so good it overrides financial sense

We have no money

Updated September 24, 2026

Lifestyle Home & Decor Humor

Example 10:06

View on TikTok

What is the We have no money trend?

A trend set to Gru's "in terms of money, we have no money" from Despicable Me, used over the self aware spiral of spending you can't quite justify. The overlay frames your bank account helplessly watching you buy a specific brand item anyway. Reach for it when you want funny, relatable content that owns the "worth it" splurge on your product.

Where did the We have no money trend come from?

The sound is Gru deadpanning "in terms of money, we have no money" from Despicable Me, a flat admission of being broke that TikTok pairs with footage of spending regardless. The "my bank account watching me ___" format personifies your finances as a helpless bystander to your own impulse buys. The comedy is the self aware powerlessness: you know you shouldn't, the bank account knows you shouldn't, and you're doing it anyway.