What you bring to the table

Updated

What is the What you bring to the table trend?

A trend set to The Way I Are by Timbaland, built around the line "when they ask what you bring to the table" answered with a confident food reveal. The literal "table" pun makes it a natural fit for restaurants and food brands. Reach for it when you want a punchy, confident showcase of your best dish or spread.

Where did the What you bring to the table trend come from?

The Way I Are is Timbaland's 2007 hit, and its beat resurfaced on TikTok as a swaggering, self assured sound. The "what you bring to the table" format leans on the double meaning, the phrase is about what you offer in a relationship, but food brands take it literally and answer with the actual food they bring to the actual table. The payoff is the confident reveal landing on the beat.

What should brands post with the What you bring to the table trend?

  • Hero dish reveal or signature plate drop onto the table
  • Full spread or family style table pull-back shot
  • Fast montage of multiple menu highlights
  • Hands placing dishes down one after another

Examples

  • when they ask what you bring to the table
  • when he asks what i bring to the table (i own a restaurant)
  • when they ask what i bring to the table so i show them the whole spread

Turn a trend into an on-brand short from footage you already have.

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