What should brands post with the This is NOT a veggie sandwich trend?

Reveal of a loaded, indulgent signature item A "healthy-looking" setup cutting to the real, richer dish Close-up of the most gloriously unhealthy menu star Melty, stacked, or over-the-top food-porn footage

This is NOT a veggie sandwich

Updated August 20, 2026

Food & Drink Humor

Example 10:06

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What is the This is NOT a veggie sandwich trend?

A trend set to the viral "this is not a veggie sandwich, oh wow, this is turkey with bacon and cheese" audio, used ironically to reveal a gloriously unhealthy menu item. The overlay pretends to present the healthy option before the indulgent truth comes out. Reach for it when you want funny, self aware content that leans all the way into how indulgent your food is.

Where did the This is NOT a veggie sandwich trend come from?

The sound is a clip of an internet personality Amberlynn Reid feigning surprise that her "healthy" choice is actually a loaded turkey, bacon, and cheese sandwich, delivered with knowing, tongue-in-cheek irony. It exploded on TikTok as a food sound with tens of thousands of uses. Brands adopted it to poke fun at the pretense of eating light: you set up the veggie-option bit, then reveal the indulgent reality with a wink. The comedy is dropping the health pretense entirely and celebrating the good stuff.