What should brands post with the The greed they talk about in the Bible trend?

Close-up of a rich, indulgent dish being guarded or pulled away Hands protectively circling a plate POV of eyeing food you don't want to share The last bite, slice, or piece being coveted

The greed they talk about in the Bible

Updated August 13, 2026

Food & Drink

Example 10:06

View on TikTok

What is the The greed they talk about in the Bible trend?

A trend set to Gollum's eerie, covetous theme from The Lord of the Rings, played over footage of food so good it turns you possessive. The overlay leans into dramatic, funny greed ("the type of greed they talk about in the bible") about not wanting to share. Reach for it when you want playful, self aware content about food being too good to split.

Where did the The greed they talk about in the Bible trend come from?

Gollum's theme scores the most obsessive, "my precious" covetous energy in The Lord of the Rings, and TikTok lifted that creeping, possessive mood as the sound of comedic greed. In food content it became the score for refusing to share: the dish is so good it awakens a dramatic, almost biblical possessiveness. The humor is the mismatch, treating a plate of food with the same feral guarding energy Gollum had for the ring.