What should brands post with the Yi Jian Mei trend?

A signature or traditional dish being made or plated Ingredient prep that shows authenticity (hand-pulled, house-made) Side-by-side of the "expectation" vs the real, traditional version Slow reveal of a dish most people have never seen done properly

Yi Jian Mei

Updated August 6, 2026

Food & Drink

Example 10:07

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What is the Yi Jian Mei trend?

A trend set to Yi Jian Mei, the "xue hua piao piao bei feng xiao xiao" sound, paired with an overlay about the true origins or authenticity of a dish. It invites the brand to school the audience on what real Chinese food (or any cuisine) actually is. Reach for it when you want educational, pride-forward content that tells the real story behind the food.

Where did the Yi Jian Mei trend come from?

Yi Jian Mei is a 1980s ballad by Fei Yu-Ching, but its "xue hua piao piao bei feng xiao xiao" line exploded into a global meme sound in 2020. That worldwide familiarity is exactly why it works for food content: it's instantly recognizable as a Chinese cultural touchstone. Brands pair it with overlays about the authentic origins of a dish, the "let me show you what real [cuisine] is" framing, using the trend to teach and take pride in the food's true story.