No no no (Obsession)

The "No no no (Obsession)" audio trend originates from a scene in the 2025 supernatural horror film Obsession, written and directed by Curry Barker, in which Inde Navarrette's character Nikki delivers an escalating series of refusals during a date: "No, no, no, no, no, no, no, no. Don't do that. I thought we were having a nice date!" The film premiered at the Toronto International Film Festival on September 5, 2025, and received a wide US theatrical release on May 15, 2026, through Focus Features. The clip spread rapidly on TikTok beginning May 21, 2026, when Universal Pictures posted the scene officially; the post accumulated over 26 million views within two weeks, and creators quickly adopted the audio as a reaction and overlay template pairing Nikki's emphatic refusals with situations involving too many desirable options.

• Flat-lay of a full product line or collection
• Side-by-side product comparison shots
• Close-up b-roll rotating through multiple SKUs
• Packaging lineup on a surface or shelf

• no no no I need the espresso roast AND the single origin AND the seasonal blend
• no no no you don't understand, the clay, the sand, and the stone are all coming home with me
• no no no every flavor in this drop actually goes hard and I refuse to pick one