Tumblr Girls x Roses

G-Eazy's "Tumblr Girls" and The Chainsmokers' "Roses" were two of the defining sounds of 2016, the peak year of the Tumblr aesthetic: string lights, succulents, dewy skin, and the particular kind of beauty that looked effortless because the effort was curated out of frame. The remix blends both into a single audio that functions as instant emotional recall for anyone who was online that summer. It resurfaces in beauty content whenever creators want footage to feel warm, nostalgic, and a little cinematic without having to do anything complicated with the camera.

• A glowing, close-up hero shot of finished skin held for the opening beat before the faster cuts arrive
• Shelfie or flat lay product reveals where each item gets its own moment in the second half
• Step-by-step application footage that benefits from the contrast between the slow aspirational opener and the faster product sequence
• Any skincare or beauty brand whose audience will immediately feel the 2016 summer nostalgia and stay for the routine

• the skin / the products
• the result / the routine
• the glow / what got me here
• the look / everything i used