Set to the instrumental of "I'm Wishing" from Snow White, creators layer the dreamy, wistful Disney melody under makeup routines, GRWMs, and skincare content to give their process the feeling of a fairytale ritual. The audio does all the emotional lifting: it makes applying moisturizer feel like something worth wishing for, which means the footage just needs to be beautiful and the overlay just needs to be true to the brand. Use it for any routine, product moment, or getting-ready sequence that looks good on camera and feels personal.
"I'm Wishing" is the song Snow White sings at the wishing well in Disney's 1937 Snow White and the Seven Dwarfs, one of the most recognizable pieces of Disney's musical catalog. The instrumental version, stripped of the lyrics, became a beauty trend sound because it carries longing and softness without being too precious, and it makes even a simple skincare step feel like the beginning of something magical. It resurfaces periodically in beauty communities whenever the dreamy, cottagecore, fairytale aesthetic is having a moment, which it always is somewhere.
Turn a trend into an on-brand short from footage you already have.