"What does this procedure feel like?"
What is the "What does this procedure feel like?" trend?
Creators pair a deadpan "what does X feel like" question with a hyper-specific analogy that makes the gap between layperson assumption and clinical reality immediately absurd, set to Ain't It Fun by Paramore. Brands in health, wellness, or professional services use this to pull back the curtain on a process their audience imagines wrong, making the real experience land through comparison.
Origin
Dry, deadpan medical humor energy synced to Ain't It Fun by Paramore.
Great for
Face-to-camera talking head from a practitioner or founder Close-up treatment or procedure b-roll with text overlay Behind-the-scenes footage of a workspace or clinical setting Product or tool close-up paired with the analogy text
Examples
What does a retinol purge feel like? Your skin reading its own diary out loud and being embarrassed by every entry What does our first fitting feel like? Describing a color to someone who has only ever seen in grayscale What does a deep tissue massage feel like? Someone who loves you very much pressing on the exact thing you did not know was wrong
Turn a trend into an on-brand short from footage you already have.
More trends
