What should brands post with the 2026 Manifestations trend?

Aspirational lifestyle b-roll (morning light, clean spaces, routines) Product result or transformation footage Close-up ingredient or texture detail Year-in-review or new-launch product montage

2026 Manifestations

Updated August 2, 2026

Beauty Wellness Lifestyle

Example 10:06

View on TikTok

What is the 2026 Manifestations trend?

Creators post a specific intention or wish for 2026, written as a direct declaration or addressed to a person or product. The text is personal and grounded: a result, a ritual, a feeling, or a very specific upgrade. Brands use it to name what they want for their audience in the new year, tied to a real product benefit, ingredient result, or experience the brand actually delivers.

Where did the 2026 Manifestations trend come from?

The "2026 Manifestations" brand caption format is a seasonal adaptation of manifesting vocabulary that took root on social media during the COVID-19 pandemic. Google searches for "manifesting" spiked sharply in 2020 as users turned to Law of Attraction practices during a period of global uncertainty, and by early 2022 the #manifestation hashtag on TikTok had accumulated more than 15 billion views. In November 2024, Cambridge Dictionary named "manifest" (used as a verb in the manifesting sense) its Word of the Year, marking the term's full absorption into mainstream vernacular. The underlying concept traces to New Thought philosophy popularized in mass culture by Rhonda Byrne's 2006 book The Secret, and the new year timing of late December through January amplified adoption of the specific "Manifesting [X] for you in 2026" caption structure in seasonal beauty and lifestyle content.