"Your normal day is someone else's dream"

Updated August 2, 2026

Example 10:06

What is the "Your normal day is someone else's dream" trend?

An aspirational reframe format where the on-screen text reads "Your normal day is someone else's dream," placed over footage of a routine that looks polished but feels ordinary to the person living it. Brands use this to present their product in its natural habitat, showing that what the brand considers a standard routine or workspace is, for many people, a goal. Use it for products that belong in a lifestyle a customer is working toward.

Where did the "Your normal day is someone else's dream" trend come from?

"Your normal day is someone else's dream"

Updated August 2, 2026

Beauty Wellness Lifestyle

Example 10:06

View on TikTok

What is the "Your normal day is someone else's dream" trend?

Where did the "Your normal day is someone else's dream" trend come from?

The phrase "Your normal day is someone else's dream" is an anonymous gratitude-themed motivational saying that circulated widely on Facebook, Pinterest, and LinkedIn beginning at least in the early-to-mid 2010s, most commonly in the longer form "Your normal day is someone's dream, so be thankful every day," with no identified original author. On TikTok and Instagram Reels, creators adopted the phrase as a standalone text overlay applied to b-roll lifestyle footage, following the established format of quote-overlay motivational videos. No specific creator, viral audio clip, or documented first-use video has been identified as the catalyst for the TikTok format. High-profile accounts including Scottie Pippen (September 2024, on X) have amplified the phrase, but these posts represent shares of an already anonymous saying.

What should brands post with the "Your normal day is someone else's dream" trend?

Morning routine or get-ready-with-me b-roll
Aesthetic workspace or shelfie footage
Product in its natural daily-use setting
Lifestyle flat-lay showing a curated everyday setup
Behind-the-scenes of a founder or team member's regular day

Examples

"Your normal day is someone else's dream" over a morning counter with the cleanser, the mist, and the SPF lined up before 7am.
"Your normal day is someone else's dream" over a kitchen shelf stocked with the full sauce lineup, every flavor ready.
"Your normal day is someone else's dream" over a desk with the brand's candle lit, journal open, and the matcha in frame.