Get em’ banned

What is the Get em’ banned trend?

Creators clip Kendall Toole's emphatic, clap-punctuated "get them banned" reaction and pair it with a text overlay naming something they refuse to tolerate. The format runs 5-7 seconds: an on-screen list item, the audio reaction, done. Brands use it to call out a category bad habit, a product fail, or a competitor shortcut they have publicly rejected, landing a firm brand position in under ten seconds.

Origin

The "Get 'Em Banned" trend originates from a clip of Kendall Toole, a former Peloton fitness instructor, taken during a live cycling class in August 2023. During the class, Toole spotted a participant who had joined the leaderboard using a racist slur as their username, and her emphatic, clap-punctuated reaction produced the phrase: "Get them banned. Get them banned. We don't do that here. Oh, now I'm pissed." The clip circulated at low volume until October 2025, when TikTok user @john_prewitt reposted it, accumulating 3.7 million views. It then crossed to X (Twitter) in early February 2026, where additional posts reached millions of views and prompted Toole to respond publicly. By February 2026, "Get 'em banned" had been adopted as a broadly recontextualized reaction format in which creators apply the audio to situations where something or someone is declared to violate a community's norms. Brands have used it to humorously flag behaviors or attitudes that contradict their values.

Great for

Text-overlay-only clip with no product on screen Close-up of the offending competitor product Side-by-side fail-vs-fix product shot

Examples

Moisturizers that pill under SPF. Get em banned. Candles that tunnel on the first burn because the wick is undersized. Get em banned. Protein powders that clump the second they hit liquid. Get em banned.

Sources

• Get 'Em Banned | Know Your Meme
• Why are people quoting an ex-Peloton instructor? Everything you need to know about the "Get Them Banned" meme | Daily Dot
• Kendall Toole reacts as her 'Get Em Banned' Peloton moment goes viral two years later | MSN/Lifestyle
• Who Is Kendall Toole? Fitness Star Behind the Viral 'Get 'Em Banned' Meme | IBTimes UK