What should brands post with the “Well, that’s my life…” trend?

Day-in-the-life montage b-roll Behind-the-scenes production or packaging footage Studio or workspace tour Product process b-roll from start to finish

“Well, that’s my life…”

Updated August 2, 2026

Lifestyle

Example 10:05

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What is the “Well, that’s my life…” trend?

The audio is Hilary Duff's cheerful 2003 VideoNow sign-off: "Well, that's my life! Thank you so much for spending time with me. I hope you enjoyed it, because I know I did." Brands use it to wrap up a montage with playful self-awareness: a day in the life of the team, a look at the founder routine, or a tour of the process behind the product.

Where did the “Well, that’s my life…” trend come from?

The "Well, That's My Life" trend is built around a clip of Hilary Duff saying, "Well, that's my life! Thank you so much for spending time with me. I hope you enjoyed it, because I know I did." The source is a 2003 VideoNow personal video disc titled "Hilary Duff: A Day In My Life," released by Hasbro/Tiger Electronics for the VideoNow handheld player during Duff's Lizzie McGuire era. The sign-off line comes from the disc's closing segment. The clip was posted to TikTok, seeding the sound on the platform. Creators adopted it as a comedic framing device, placing b-roll or reaction footage before the audio to position themselves as the star of a mundane or performative day-in-the-life moment. The trend saw renewed circulation in subsequent years, including slowed-down remix versions.