I have the one and only 14k gold labubu…
What is the I have the one and only 14k gold labubu… trend?
Creators hold up an object, pause, and deliver the audio's deadpan boast about owning a one-of-a-kind, wildly overpriced item. The joke lands on the absurd gap between the claim and whatever is actually being shown. Brands use it to fawn over a new drop, limited run, or packaging detail the way a superfan would, treating their product as the most coveted object in the room.
Origin
The "I have the one and only 14k gold Labubu" trend derives from the "24 Karat Gold Labubu / La Bew Bew" meme that originated on TikTok in mid-June 2025. British TikToker @lilzbullzofficial (The Jungle Pups) posted a video on approximately June 15, 2025, in which she holds up a gold-encrusted Labubu toy, mispronounces its name as "La Bew Bew," and claims the piece cost £20,000 to produce. The video accumulated over 15 million views and 1.5 million likes within two weeks. Follow-up videos in which she attempted to verify the toy's authenticity with household objects added to the satirical appeal. By late June 2025, the audio had been widely repurposed across TikTok and Instagram Reels, with creators using it as a template to hold up their own products or possessions in the same declarative style, capitalizing on the broader Labubu collecting craze driven by Pop Mart's blind-box figures. The "14k gold" phrasing seen in secondary posts is a minor numerical variation on the original "24k gold" audio.
Great for
Talking-head holding product to camera New drop or limited-edition product reveal Founder unboxing or first-look footage Sold-out or restock announcement clip
Examples
I have the one and only 14k gold labubu [holds up new lip tint shade that just dropped] I have the one and only 14k gold labubu [holds up the last unit of a sold-out SKU] I have the one and only 14k gold labubu [holds up a limited-run holiday candle in matte black packaging]
Sources
Turn a trend into an on-brand short from footage you already have.
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