I have the one and only 14k gold labubu…

The "I have the one and only 14k gold Labubu" trend derives from the "24 Karat Gold Labubu / La Bew Bew" meme that originated on TikTok in mid-June 2025. British TikToker @lilzbullzofficial (The Jungle Pups) posted a video on approximately June 15, 2025, in which she holds up a gold-encrusted Labubu toy, mispronounces its name as "La Bew Bew," and claims the piece cost £20,000 to produce. The video accumulated over 15 million views and 1.5 million likes within two weeks. Follow-up videos in which she attempted to verify the toy's authenticity with household objects added to the satirical appeal. By late June 2025, the audio had been widely repurposed across TikTok and Instagram Reels, with creators using it as a template to hold up their own products or possessions in the same declarative style, capitalizing on the broader Labubu collecting craze driven by Pop Mart's blind-box figures. The "14k gold" phrasing seen in secondary posts is a minor numerical variation on the original "24k gold" audio.