‘I do it anyways’
What is the ‘I do it anyways’ trend?
A general-use audio trend with no set text-overlay format. Creators play it as a backing track behind footage that shows doing the thing despite knowing better: staying up too late, buying another lip gloss, adding one more product to the routine. Brands use it behind footage showing the relatable overconsumption or commitment that defines their customer.
Origin
"Do It Anyway" is a motivational pop single by independent artist Yoshi 2.0 (TikTok: @iamyoshi2.0), released October 25, 2024 and available on Spotify, Shazam, and Deezer. The artist built an early audience on TikTok by posting videos under the phrase "I do it anyway," framing the track as an anthem for persisting through fatigue, fear, or lack of support. Creators adopted the sound for videos showing action taken despite unfavorable conditions, including self-deprecating takes on habits the creator knows are unwise, which extended the motivational premise into more relatable, everyday scenarios. No editorial source documents the exact virality pathway or peak usage date.
Great for
Product haul or restock b-roll Cart or shelf overflow footage Close-up of someone adding a product to their routine Founder or team moment showing the brand's own overconsumption Flat-lay of an obviously excessive collection
Examples
knows she already has 12 lip glosses / adds another one to cart anyways told herself she was done buying skincare / the new drop dropped said she was going minimal this year / current bag count: 4
Sources
Turn a trend into an on-brand short from footage you already have.
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