What should brands post with the "American girls" trend?

Product b-roll with natural lighting Outfit or packaging reveal Storefront or studio walkthrough Founder or team lip-sync New drop showcase

"American girls"

Updated August 2, 2026

Fashion Lifestyle

Example 10:09

View on TikTok

What is the "American girls" trend?

A general-use Harry Styles track, no set format or text-overlay pattern. Use it as a backing track for product b-roll, outfit reveals, storefront walkthroughs, and lip-syncs, any visual that benefits from an upbeat pop backdrop without needing a specific on-screen format to land.

Where did the "American girls" trend come from?

"American Girls" is a song by British singer Harry Styles, released March 6, 2026, as the second single from his fourth studio album *Kiss All the Time. Disco, Occasionally*. The track is an Italo disco and house-influenced pop song produced by Kid Harpoon and Tyler Johnson, recorded at Abbey Road, RAK Studios in London, and Hansa Tonstudio in Berlin. Styles described it as "quite a lonely song," inspired by watching three close friends marry American women. It debuted at number one on the UK Singles Chart and the Billboard Global 200, with a peak of number four on the US Billboard Hot 100 and top-ten placements in over a dozen countries. Its uptempo, nostalgic-sounding production made it widely adopted on TikTok for product showcases, clothing hauls, store walk-throughs, outfit checks, and lip-syncs.