What should brands post with the Dracula (Jennie remix) trend?

Slow-motion product b-roll Founder or team member walking shot New drop reveal with no text overlay Packaging close-up in natural light

Dracula (Jennie remix)

Updated August 2, 2026

Fashion Lifestyle

Example 10:08

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What is the Dracula (Jennie remix) trend?

A general-use Tame Impala x Jennie track with a hypnotic, psychedelic groove and no set text-overlay format. Use it as a backing track for slow-motion product b-roll, team moments, or a new drop reveal where no narration is needed.

Where did the Dracula (Jennie remix) trend come from?

The audio behind this trend is "Dracula (JENNIE Remix)," a collaboration between Australian psychedelic rock project Tame Impala (Kevin Parker) and South Korean solo artist Jennie (of BLACKPINK). The original song "Dracula" was released September 26, 2025, as a single from Tame Impala's fifth studio album *Deadbeat*, co-written by Kevin Parker and Sarah Aarons. On February 6, 2026, a remix featuring Jennie was released, adding a new rap verse and additional vocal layers, with writing credits from Jennie and Carly Gibert. The remix produced a viral walking and strutting trend on TikTok in which creators, including brands and celebrities, walk or strut directly toward the camera while lip-syncing to Jennie's verse, particularly the lyric "I'm Mr. Charisma, fuckin' Pablo Escobar." By April 2026 the sound had been used in over 545,000 TikTok videos. The remix peaked at number 10 on the US Billboard Hot 100 and number two on the Billboard Global 200, both artists' first top-ten entries on those charts.