Modern prophet

Updated

What is the Modern prophet trend?

A trend set to "Young Hearts Run Free," built around the format "[a specific type of person] is the closest you'll get to a modern prophet." It elevates some funny, oddly-specific human archetype to near-mystical status. Reach for it when you want witty, self aware content that crowns your customer, your team, or a relatable type as accidentally wise.

Where did the Modern prophet trend come from?

"Young Hearts Run Free" is a soaring disco classic, and its uplifting, almost triumphant feel became the sound of the "modern prophet" format on TikTok. The bit takes some hyper-specific, usually mundane or chaotic type of person and declares them the closest thing to a prophet we've got, the grand music selling the absurd reverence. The humor is in the mismatch: the more trivial or unhinged the archetype, the funnier the prophet framing.

What should brands post with the Modern prophet trend?

  • A person or customer archetype shot with mock reverence
  • Slow, glowing hero shot of someone (or something) unexpected
  • Team member or regular customer being celebrated
  • Any subject framed like a portrait, lit like it matters

Examples

  • a woman with no drivers license is the closest you'll get to a modern prophet
  • someone who orders the same thing every single time is the closest you'll get to a modern prophet
  • the regular who knows the menu better than the staff is the closest you'll get to a modern prophet

Turn a trend into an on-brand short from footage you already have.

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