What should brands post with the Jeopardy trend?

Talking-head or reaction footage with exaggerated pause Product lineup or shade range flat-lay with slow reveal Customer service or founder talking-head with comedic timing Countdown timer or restock announcement content Store or studio b-roll showing deliberate, slow action

Jeopardy

Updated August 2, 2026

Beauty Lifestyle

Example 10:05

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What is the Jeopardy trend?

A comedic waiting or searching trend set to the "Think!" theme from the TV game show Jeopardy!, used as a countdown cue for any moment of suspense, confusion, or obvious delay. Creators pair the audio with text overlays describing a situation where someone is visibly stalling or caught off guard. Brands use this for self-aware product humor: the moment a customer can't find the right shade, a restock takes too long, or a launch countdown feels eternal.

Where did the Jeopardy trend come from?

The "Jeopardy" trend on TikTok and Instagram Reels uses the "Think!" theme music from the American television game show Jeopardy! as an audio cue for comedic searching or waiting scenarios. The theme was composed by Merv Griffin in 1963, adapted from a lullaby he wrote for his infant son, and first aired with the show's debut in 1964. It was designed for the Final Jeopardy round, where contestants silently wager under a 30-second countdown, giving the piece its universal connotation of time-pressured searching. On TikTok and Reels, creators pair the theme with b-roll footage of themselves visibly confused or searching (such as a retail worker scanning a rearranged store), overlaid with text captions. The format draws on a long-standing internet tradition of using the "Think!" cue as a comedic signifier of bewilderment, a usage that predates TikTok in YouTube videos and social media posts. No single creator is documented as the originator of the TikTok application.