I have the shoppies
What is the I have the shoppies trend?
Creators use the audio clip of podcast host Liv Perez and Nikki Ogunnaike coining 'the shoppies' to name the compulsive urge to buy something right now. The format is a two-line exchange: one voice names the trigger, the other responds 'I have the shoppies.' Brands use it to stage the moment a product page, a new drop email, or a restocked SKU sets off that exact spiral in their customer.
Origin
The "I have the shoppies" trend traces to a May 2025 episode of the fashion podcast "Let's Get Dressed," hosted by Liv Perez. During a conversation with Nikki Ogunnaike, Editor-in-Chief of Marie Claire magazine, Ogunnaike used the phrase "the shoppies" to describe the sudden, compulsive urge to shop. Perez clipped the moment and posted it to TikTok on or around May 12, 2025, under the caption "'The shoppies' have entered the chat," and the clip spread rapidly on TikTok and Instagram Reels. By late May 2025, Perez's own newsletter confirmed the clip had gone viral across both platforms. By late 2025, the phrase had crossed into editorial coverage at outlets including Who What Wear as shorthand for the shopping-urge phenomenon.
Great for
Two-person talking-head dialogue Screen-recorded product page or restock notification New drop or limited-edition product reveal Founder-and-team skit
Examples
"Did you just say the vanilla brown sugar scrub is back in stock" / "I have the shoppies" "Did you just say it comes in a mini now" / "I have the shoppies" "Did you just say the waitlist just opened" / "I have the shoppies"
Sources
Turn a trend into an on-brand short from footage you already have.
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