This and (la dolce vita edition)
What is the This and (la dolce vita edition) trend?
A general-use sound with no set text-overlay format, backed by La Dolce Vita by Fausto Papetti. Works as a warm-weather montage soundtrack for quiet, unhurried moments: a product in natural light, a table set for two, a shop window in summer.
Origin
The audio anchoring this trend is Fausto Papetti's saxophone rendition of "La Dolce Vita," a theme composed by Nino Rota for Federico Fellini's landmark 1960 Italian film of the same name, which won the Palme d'Or at Cannes that year. Papetti (1923 to 1999) was an Italian alto saxophonist who released his cover on the album "Sax alto e ritmi - 1a Raccolta" in 1960, and whose loungy instrumental interpretations of mid-century popular melodies became a recurring source for nostalgic aesthetic content on TikTok. The "This and..." caption format is a pre-existing TikTok convention for aspirational montage clips; the "la dolce vita edition" variant applies it to warm, sun-saturated b-roll evoking an idealized Italian summer, drawing on the cultural shorthand of Fellini's film title. No single originating creator for this specific audio-format pairing has been documented in public sources.
Great for
Natural light product b-roll on an outdoor or sunny surface Lifestyle footage of a slow, unhurried brand moment Food or drink presented in a warm, ambient setting Retail or studio space in summer light Quiet detail shots: textures, surfaces, seasonal packaging
Examples
the arancini. the view. the two-hour lunch. nothing else on the calendar. linen napkins. the new summer glassware. a Tuesday that felt like a Saturday. this and the terrace seating and the rosé. that's the whole plan.
Sources
Turn a trend into an on-brand short from footage you already have.
More trends
