Ever since you left me (French Montana)
What is the Ever since you left me (French Montana) trend?
Creators post a single uncut b-roll shot pinned with a paragraph-length text overlay that describes personal growth, a product switch, or a habit they left behind after a setback or break. It works with footage that can hold a long read. Brands use it to capture the before-and-after of dropping a tool, a workflow, or a routine that was not working, and what changed after.
Origin
"Ever Since U Left Me (I Went Deaf)" is a song by New York rappers French Montana and Max B, released January 23, 2026, as the lead single from their collaborative mixtape Coke Wave 3.5: Narcos on Coke Boys Records. The track was produced by Johnny Goldstein and Juko and samples "That's the Way (I Like It)" by KC and the Sunshine Band. French Montana actively promoted the song on TikTok with a clip soliciting user participation, and the song spread quickly on the platform. The associated trend pairs the audio with a paragraph-length pinned text overlay describing personal growth, career elevation, or triumph following a setback, framing the "left me" premise as a catalyst for the creator's success, set over casual unedited lifestyle b-roll. The song reached number one on the US Rhythmic Airplay chart and number 82 on the Billboard Hot 100. A Big Bronx Remix featuring Remy Ma followed in 2026 and debuted at number one on the iTunes Hip-Hop chart.
Great for
Single uncut lifestyle or workspace b-roll Before-and-after workflow footage Long-read text overlay over slow product pan
Examples
ever since i stopped using a synthetic fragrance base and switched to essential oil blends, customers stopped returning the candles and started reordering them ever since we moved to small-batch roasting and stopped chasing volume, the one-star reviews disappeared and the regulars doubled their order frequency ever since i started shipping in rigid mailers with a foam insert, the "arrived broken" DMs stopped entirely and I haven't looked back
Sources
Turn a trend into an on-brand short from footage you already have.
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