Tech TikTok Trends
13 trending sounds and formats for tech brands, with example clips and how to use each one.
Tech trends on TikTok tend to reuse a few formats: single-shot clips where one line of on-screen text carries the joke, clips built around a trending sound, and fast-cut compilations set to a beat. The single-shot and sound-based formats need one clean clip of your product or team, and a compilation needs 8-10 short clips. Copy the trend's structure exactly, then rewrite the on-screen text in your brand's voice so it points at your product instead of the original subject.
Overcomplicated instructionsA snippet of a viral sketch where a fake board game's rules get explained with total deadpan serious…
Industry HBO Stress MemeA stressful clip of dense, rapid-fire trading floor jargon from HBO's Industry, the kind of dialogue…
Funky CompilationA punchy copyright-free synth-funk track cut once per second across 10 seconds, built for brand comp…
Bad news I woke upA caption format where the creator announces their own arrival as bad news for a specific target, de…
Exactly what I mean when I say let's...Set to Todd Terry's remix of Everything But The Girl's "Missing," creators open with the caption "ex…
Ever since you left me (French Montana)Creators post a single uncut b-roll shot pinned with a paragraph-length text overlay that describes…
"I left you alone for 5 minutes and you spent $873?”A two-line dialogue trend. The first text overlay reads "I left you alone for 5 minutes and you spen…
Jump scareCreators pair a sudden cut or loud audio sting with an unexpected or uncomfortable reveal, typically…
Why am I getting yelled at?Drawn from a Summer House confessional, the audio captures someone blindsided by blame they did not…
POV: you work in techA POV format that shows the small, specific perks, quirks, or rituals of working in a particular wor…
Everyone, I have an announcementThe audio samples Ariana Grande as Glinda in Wicked (2024): "Excuse me! Everyone, please! I have an…
‘How it feels to…’The creator holds their phone and shakes it slightly, looking concerned or overwhelmed, while a text…
Flow StateCreators film themselves doing a hyper-specific mundane task under a caption that starts with "when…
Turn a trend into an on-brand short from footage you already have.