POV: you work in tech
What is the POV: you work in tech trend?
A POV format that shows the small, specific perks, quirks, or rituals of working in a particular world, captioned "POV: you work in [field]." The joke is the gap between the ordinary-from-inside and desirable-from-outside view of that world. Brands use this to show the behind-the-scenes of their team, studio, or brand culture in a way that feels like an insider view and not a promo.
Origin
The "POV: you work in tech" format is a sub-variant of the broader POV (point-of-view) caption format that emerged on TikTok in early 2019, with documented examples appearing as early as February of that year, and reached mainstream scale during 2020 as pandemic-era audiences sought immersive or aspirational content. Applied to professional identity, the format merged with the TechTok genre of aspirational tech-worker lifestyle content that grew from roughly 2020 through 2022, in which creators overlaid b-roll footage of laptops, corporate campuses, and commutes with captions framing the scene as an ordinary day in a coveted field. Mass tech-industry layoffs beginning in late 2022 introduced an ironic register, with creators repurposing the same aesthetic to document unemployment or mock the lifestyle signaling of earlier videos. No single documented originator of the occupational sub-format has been identified.
Great for
Behind-the-scenes studio or office b-roll Desk or workspace footage showing brand products in natural use Team or founder day-in-the-life clips Product testing or sampling footage Warehouse or fulfillment center shots showing scale
Examples
"POV: you work at a skincare brand" over a desk covered in unreleased serums and sample jars "POV: you work at a food brand" over a test kitchen covered in labeled hot sauce experiments "POV: you work in fragrance" over a morning where testing the new candle counts as starting your day
Sources
Turn a trend into an on-brand short from footage you already have.
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