Everything hallelujah

What is the Everything hallelujah trend?

Creators post a photo carousel or b-roll montage with the word "hallelujah" as the recurring text overlay, cycling through ordinary things they are grateful for in the style of Justin Bieber's gospel-soul track. The format is a gratitude list in motion. Brands use it to spotlight a product lineup, a team, a customer milestone, or any list of things the brand appreciates.

Origin

The "Everything Hallelujah" trend is rooted in a song of the same name by Justin Bieber, released September 5, 2025, through Def Jam Recordings as part of his album SWAG II. The gospel-soul track features Bieber listing ordinary things he is grateful for, including the line "brush my teeth, hallelujah," and concluding each verse with the word "hallelujah." The song gained limited mainstream traction at release but went viral in April 2026 after Bieber performed it at the Coachella Valley Music and Arts Festival, his first live performance in several years. Following that performance, TikTok and Instagram Reels users began adopting the song's structure, listing photos or moments representing things they love, each tagged or captioned with "hallelujah," and the format spread rapidly across demographics.

Great for

Photo carousel of products or team moments B-roll montage with text overlay Product lineup flat-lay footage Customer or community appreciation shots

Examples

the customer who leaves a five-sentence review describing exactly how the serum changed her skin. hallelujah. a restock that sells out before we finish announcing it. hallelujah. the batch that came off the roaster smelling exactly right on the first try. hallelujah.

Sources

• Everything Hallelujah – Wikipedia
• Justin Bieber's "Hallelujah" Is Now A TikTok Trend — Let's Break It Down (Her Campus)
• Breaking Down the Hallelujah Trend on Social Media — And Why Justin Bieber May Be Responsible (Yahoo Entertainment)
• Here's what that viral 'hallelujah' trend means on TikTok (The Tab)