What should brands post with the It girl or IT girl trend?

Sleek desk setup, dual monitors, or code on screen Getting-ready-for-work routine with a tech job payoff Office, lab, or WFH b-roll shot aspirationally Product or workspace styled glossy and aesthetic

It girl or IT girl

Updated August 7, 2026

Tech

Example 10:07

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What is the It girl or IT girl trend?

A trend set to "Swang" by Swae Lee, built around the "it girl or IT girl" pun that glamorizes women in tech and STEM. It reframes coding, engineering, and analytics as its own kind of it-girl lifestyle. Reach for it when you want aspirational, playful content celebrating women in tech and making the unglamorous look glossy.

Where did the It girl or IT girl trend come from?

"Swang" by Swae Lee brings a smooth, flexy confidence that took off on TikTok as an aesthetic-girlie sound. The "it girl or IT girl" format leans on the pun, swapping the fashion-world "it girl" for the tech "IT girl," and applies that same glamour to women in STEM. The appeal is the reframe: coding, data, and engineering shot and soundtracked like a luxury lifestyle, proving the STEM girlies are that girl too.