There's no place I'd rather be
What is the There's no place I'd rather be trend?
A general-use sound with no set text-overlay format. Works as a backing track for footage of a place, space, or moment, a location, venue, or environment shown at its most inviting.
Origin
"There's no place I'd rather be" is the central lyric from "Rather Be," a song by British electronic group Clean Bandit featuring vocalist Jess Glynne. Released January 17, 2014, as a single from Clean Bandit's debut album New Eyes, the track debuted at number one on the UK Singles Chart, topped charts in thirteen countries, and won the Grammy Award for Best Dance Recording at the 57th Annual Grammy Awards in 2015. On TikTok and Instagram Reels, sped-up and remixed edits of the song circulated as backing tracks for atmospheric place-identity content, with brands, venues, and hospitality businesses pairing the lyric's sentiment of contentment with cinematic footage of their spaces and signature moments. No single originating creator or verified first-use date for this specific format has been identified in publicly indexed sources.
Great for
Location b-roll of a store, studio, or venue Behind-the-scenes footage of a setup or prep moment Wide and medium shots of a brand space during peak hours Team or community candids in a brand environment Seasonal or event-specific venue footage
Examples
Saturday morning at the shop, first pour of the day, door still locked the studio at 6am before the collection lands on the floor market day, first table set, doors not open yet, sun just coming through
Sources
Turn a trend into an on-brand short from footage you already have.
More trends
