Updated
A trend set to an instrumental of Rihanna's "Kiss It Better," built around the relatable, slightly needy loop of doing something with love and then fishing for reassurance about it. The overlay follows the format of an act of care plus an anxiously repeated question, tailored to the brand's specific food. Reach for it when you want warm, endearing content about pouring care into your food and craving the validation that it's good.
The instrumental of Rihanna's "Kiss It Better" gives a soft, yearning backdrop that TikTok pairs with vulnerable, endearing moments. The "doing [X] and then asking 1000 times [reassurance question]" format captures the loveable neediness of caring so much about something that you can't stop seeking validation. In food content it's the cook who nails the dish but still anxiously asks if it's good, over and over. The appeal is the relatable, tender insecurity behind genuine effort.
Turn a trend into an on-brand short from footage you already have.