What should brands post with the People Always Ask Me trend?

Founder or team talking-head with deadpan delivery Behind-the-scenes studio or office footage Candid workspace or packing footage Casual lifestyle b-roll showing the contrast Low-fi, handheld footage that matches the audio's lo-fi register

People Always Ask Me

Updated August 2, 2026

Lifestyle

Example 10:19

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What is the People Always Ask Me trend?

An audio-driven format using The Gumshots' lo-fi track "people always ask me-" as a backdrop for self-deprecating clips. Creators overlay text framed as "people always ask me [why I'm not doing the expected thing]" then show the real answer: they are just chilling, indulging, or doing the opposite. Brands use this for founder or team humor around the gap between how the brand looks externally and what actually goes on.

Where did the People Always Ask Me trend come from?

The "People Always Ask Me" trend is an audio-driven format on TikTok in which creators use the song "people always ask me-" by The Gumshots, a lo-fi indie track from the 2020 compilation album "Gum But Not Forshotten: A History of Gumshots [2017-2020]," as background audio for short, self-deprecating clips. Creators overlay text captions framed as "people always ask me [why I'm not working / getting a job / being productive / etc.]" while showing b-roll footage of themselves relaxing or doing nothing in particular, playing up the contrast between external expectations and carefree behavior. The audio was assigned TikTok sound ID 6904704637119662082. No single originating creator has been confirmed by authoritative sources. The format spread organically as a participatory meme template across the platform.