Voices in my head
What is the Voices in my head trend?
Creators list every business role they fill, then land the punchline: they are all those people. The text overlay reads like an org chart, but every name is the same person. Brands use this to call out the real scope of running a lean operation or building in-house, naming the actual roles the brand covers. Use it to show a founder doing it all or a small team wearing many hats.
Origin
The "Voices in My Head" solopreneur format on TikTok and Instagram Reels is set to the track of the same name by Anyma, Argy, and Son of Son, released on February 14, 2025, via Interscope Records and Afterlife as the third single from Anyma's album "The End of Genesys." The track debuted live during Anyma's residency at the Las Vegas Sphere, which opened December 27, 2024, making it a recognizable piece of electronic music in the ravetok community before its official release. Creators adopted the audio as a template for listing multiple corporate roles that a solo operator simultaneously fills, with the implicit punchline that every name on the org chart belongs to the same person. No single originating creator of the solopreneur application has been identified in indexed sources; the format appears to have emerged organically from the broader audio trend in early-to-mid 2025.
Great for
Founder talking-head at a desk or coffee shop Screen recording of a product dashboard open across multiple tabs Behind-the-scenes workspace b-roll Text-overlay-only split-screen showing many tasks happening at once
Examples
having a meeting with my head of product, operations lead, packaging designer, and chief taste-tester (they're all me at the kitchen table) having a meeting with my creative director, production manager, customer support rep, and shipping coordinator (we have four chairs and one person) having a meeting with my formulator, label designer, copywriter, and launch strategist (every one of them is running on cold brew and a spreadsheet)
Sources
Turn a trend into an on-brand short from footage you already have.
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